GROW
your bank account
PITCH
dream brands with confidence
EARN
on every link you share
Hi, I’m Kara Harms
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I built a million-dollar content business (without a million followers!). I've pitched my way into Business Insider, Dwell and Condé Nast Traveler and into hundreds of brand deals. Plenty of small brand fees turned into bigger ones just because I asked for more.
Now I'm teaching you how to do it, no matter your follower count. Class is officially in session.
My Story ❤︎
Don't Waste Time Figuring It All Out Yourself
Struggling to figure out how to pitch brands? Your emails go unanswered, or a brand finally asks "what are your rates?" and you panic-type a number you pulled out of thin air. Been there, done that.
That's why Whimsy School exists. After growing my own content business for over 10 years and landing hundreds of brand deals, I saw how many creators were trying to teach themselves all of this alone.
You don't have to figure this out by yourself. I'm here to show you how to pitch yourself and charge what you're worth, with the scripts and tools I actually use. Don't waste a decade figuring it all out yourself.
✴︎ Learn More ✴︎
Pick Where You're Stuck
Join the Whimsy School for Creators, where there's always a seat for you at the table
"I don't know how to pitch!"
Get free shit, free stays, and paid deals in 7 days.
Get your first pitches out the door in 7 days. Your media kit and pitch email get built along the way, and every script and follow-up is already written for you.
"I don't know what to charge"
Know your rate in under 60 seconds.
My AI powered rate calculator for influencer and UGC deals. It hands you a rate plus a reply you can paste right back to the brand. Never lowball a deal again.Â
"My links aren't making money!"
The Icon Method is my ShopMy playbook: an interactive checklist with video walkthroughs that saves your progress as you go. It costs a buck, so there's no reason not to.
Learn From An Actual Influencer
I know you, since I AM you. I started my blog business, Whimsy Soul, in 2015, back before "influencer" was a household name.
Nobody held my hand as I figured out how to pitch brands and price my work, and let's be real: that sucked. So I created Whimsy School for Creators to help fellow creators get paid.
I've watched countless algorithm updates and platforms come and go, and I've kept earning through all of it because I know how to sell myself to brands.
Unlike other influencer coaches, I'm still running my content business and pitching brands myself, which means you're learning what works right now.
Hear What Influencer Students Are Saying...
"I truly believe my life would have taken a completely different trajectory without Kara"
She's helped me with everything from negotiation tactics to understanding taxes to finding healthcare. But it's truly her mindset coaching and overall positivity that made me realize I could do this thing.
Paige Comrie, Wine Educator & Content Creator
"Her knowledge of the influencer world is on another level. "
"I’ve been able to lean on her for advice on everything from setting up emails and streamlining processes to finding virtual assistants. She just gets how to make things work more efficiently."
Brianna Ramirez, Real Estate Creator
Icon Method
Steal my secret tips and tricks for scaling to Icon status on ShopMy and make 5 figures a month from affiliate sales!Â
Rate Magic
AI powered Claude skill & ChatGPT Prompt created by 10 years of brand deal data to ensure you never leave money on the table when pricing brand deals.Â
Pitch Week
The complate system and scripts to get you pitching brands for paid deals, in just 7 days.Â
Let's be real:
Creators Are Doing 17 Jobs
And it's overwhelming. Being a creator means you're a photographer, videographer, copywriter, screenwriter, stylist, makeup artist, editor, salesperson, agent, accountant, lawyer, brand manager, affiliate manager, social media manager... the list goes on.
Skip the salesperson and agent jobs and the other 15 don't pay. Until there's an actual college major for running a content business, there's Whimsy School. We start with the jobs that make you money.
make brands fall in love with you
Download Free Media Kit
Canva template for influencers!
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